Dodger Stadium field undergoes name change for 1st time in franchise history
· Yahoo Sports
The Los Angeles Dodgers, who have the third-oldest ballpark in Major League Baseball, are adding a field sponsor for the first time in franchise history. The team announced on Wednesday that the field at Dodger Stadium will now be called Uniqlo Field.
Uniqlo has over 2,400 stores across Asia, Europe and Canada, with nearly 80 stores in the U.S. This marks Uniqlo's first major sports sponsorship in the U.S. The Dodgers have also partnered with Japanese sponsors such as Tokyo Electron, All Nippon Airways and Yakult.
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Uniqlo's signature red-and-white signage will be displayed throughout the field, including the batter's eye in center field, on the facade beneath the press box, and on the grass along the baselines. Uniqlo is a Japan-based apparel retailer founded in 1974 by Tadashi Yanai.
Yanai became a Dodgers fan before the deal was made.
“Every one of us has become fans of the Los Angeles Dodgers because of the outstanding performances of Japanese players,” Yanai said through a translator.
The Dodgers have added Japanese sponsors as they've signed stars like Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki.
The Dodgers will open their season on Thursday by hosting the Arizona Diamondbacks in the first game of a three-game series.