LeBron James Deepens Commitment to WHOOP, Expanding 11-Year Relationship
· Financial Post
BOSTON -- WHOOP, the human performance brand, today announced that basketball legend LeBron James has joined as a global ambassador, formalizing a relationship that began more than a decade ago. One of the company's earliest members and now an investor, James will partner with WHOOP to champion the importance of sustained athletic excellence and everyday vitality. Read More
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