Danhausen x Kentucky launch new merchline as WWE invades Rupp Arena

· Yahoo Sports

TAMPA, FLORIDA - MAY 9: Danhausen and Minihausen celebrate during WWE Backlash at Benchmark International Arena on May 9, 2026 in Tampa, Florida. (Photo by Kevin Sabitus/WWE via Getty Images) | WWE via Getty Images

If you have children and they watch WWE, you know who Danhausen is.

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In case you don’t, he is a professional wrestler who has gained fame for “cursing” opponents. He records copious amounts of YouTube videos in character, which you can view here.

Danhausen debuted back at WWE’s Elimination Chamber Premium Live Event. Since then, he has quickly risen to be the number 2 merchandise seller in the company.

He then went on to ‘curse’ Stephen A. Smith, and the Knicks promptly went down 2-1 to the Atlanta Hawks in the NBA playoffs. A Knicks fan bought a Cameo, which is a way for fans to pay for celebrities to create custom videos, to uncurse the Knicks and curse the Hawks.

He did it for the “human monies,” and now the Knicks haven’t lost, including in a game they were down 22 in the 4th quarter.

Anytime you can pair WWE with BBN, it probably means a successful business venture.

So, when Kentucky announced it would be pairing with Danhausen to create a new collaboration, the internet went into a frenzy.

Now, it may not mean a lot to some of you, and that’s okay. But if you are a wrestling fan, the shirt has already had a couple of restocks today, which means it is selling fast. See the design and get yours below. It comes as WWE SmackDown is live tomorrow night at Rupp Arena; you can get tickets for that here.

Maybe we can all get together and pay for a reversal of the Kentucky injury curse. It certainly can’t hurt.

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