Texas golf creators lose major partners as controversial ad sparks outrage

· Yahoo Sports

Co-founder Garrett Clark of Good Good issued an apology late Wednesday following a controversial ad that sparked significant backlash. "It's not what we stand for," he stated. (Ben Jared/PGA TOUR)

On Tuesday, one of the most popular golf content creators with Texas ties received massive backlash over a now-infamous commercial displaying a woman being shoved to the ground by a man after trying to pull a driver out of a golf bag. The video was yanked after igniting outrage on social media, but more consequences are on the way.

Two days later, Callaway Golf ended its relationship with Frisco-based Good Good Golf amid the ongoing fallout from the influencer brand's controversial ad. Callaway initially reposted the Good Good video on social media before pulling it from its channels. In support of efforts to prevent violence against women, Callaway announced it would donate $1 million to organizations working to prevent violence against women.

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"Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted," read a statement from Callaway Golf on Thursday. "We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment."

The statement also mentions the immediate severing of their relationship with Good Good, the $1 million donation, and a refocus for their content review and approval processes going forward. 

Brad Dalke and Sean Walsh of Good Good walk down the 18th hole during the Creator Classic prior to TOUR Championship at East Lake Golf Club on August 20, 2025 in Atlanta, Georgia. (Tracy Wilcox/PGA TOUR)

"These actions do not undo the harm caused or excuse our role in it," the statement continues. "We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident."

Callaway's partnership with Good Good began in 2023 and has since expanded to include collaborative apparel, such as shoes, balls, and gloves. Recently, the two brands launched a driver collaboration, accompanied by the 60-second advertisement featuring Good Good's founder, Garrett Clark. In the ad, he knocks former Indiana Hoosiers golfer Alexis Miestowski, who tries to take the driver out of his golf bag.

According to a statement from Good Good, the spot was meant to spoof the movie "Obsession." Clark would later post a video on social media late Wednesday, offering an explanation and an apology. 

"I want to first start by saying I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did," Clark said on X. "And then on Good Good's behalf and on Good Good's marketing team's behalf, I want to say an apology as well, because this is not at all what we stand for, the way that this ad was received is not how Good Good is, and it's not what we stand for, once again."

Recent reports from the Associated Press indicate that, following increasing pressure on the PGA Tour, the organization severed ties with Good Good, the title sponsor for the November tournament in Austin. It's reported that the PGA has alternative sponsors ready if it decided to end its relationship with the Texas brand. Additionally, Front Office Sports reports Good Good merchandise has been pulled from the PGA Tour Superstore.

Other fallout includes Dick's Sporting Goods and its subsidiary, Golf Galaxy, pulling all Good Good products from their stores and withdrawing their sponsorship of the Golf Channel reality show "Big Break" due to ongoing controversy surrounding the brand. In a statement obtained by ESPN just two hours before the scheduled premiere, Golf Channel said one of the show's sponsors requested that its branding be removed from the series.

As a result, the premiere won't be shown until Sept. 1 to "allow for necessary production updates."

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This article originally published at Texas golf creators lose major partners as controversial ad sparks outrage.

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